With more than 15 years of experience in marketing, demand generation, sales, and leadership, my toolbox is full of hands-on experience to help you take your marketing and sales operations to the next level.
From high level strategy and creative direction to hands-on execution, I’ve got you covered.
I’ve linked PDFs of samples below. Samples are provided for private use only.
Clients who have benefitted from this work include:
- SunGard K-12 Education (now PowerSchool)
- LearnZillion (now a part of Imagine Learning)
- Shipley Energy
- Nxtbook Media
- Paxton/Patterson
No Snake Oil Here
Our methodology is built on the foundations of the scientific method and old fashioned hard work. When deployed correctly it’s literally fail-proof.
Real Results
- ROI – 7X for each marketing dollar spent
- Closed Sales – 3x improvement in closed-won deals vs. prior 12 months
- Exits – One prior company was acquired during my tenure and one is on the path to acquisition or investment in the next quarter.
- Lead Generation – More than 3K top of funnel leads created in a three month period.
Services include:
| Step One | Step Two | Step Three |
|---|---|---|
| Analyze | Execute | Review and Improve |
| Sales and Marketing Operations Audits and Gap Analysis Competitive Analysis Ideal Client Profile Development Persona Identification and Development | Benchmark, KPI, and Dashboard/Scorecard Development Web Copy and Creative Direction Blog Content and eBooks Case Studies (Video and Print) Collateral Development Pitch Decks Email Marketing Digital Advertising Marketing Automation Salesforce Administration Training and Best Practices for Sales Development Representatives And more | Campaign Performance Review Return on Investment Analysis Iterative Improvement Recommendations |
Step One | Analyze
To get where you’re going, you first have to know where you are. One of the biggest mistakes companies can make is to just start committing random acts of marketing without building a context and comprehensive strategy first. This phase helps build a solid foundation for future marketing and sales success.
Sales and Marketing Audits and Gap Analysis – I embed with your marketing and sales teams to gain perspective on what’s working and what’s not. During the process, I meet 1:1 with leadership to understand your goals and with individual contributors to understand their challenges. I will also do a quantitative review of data, software stacks, and processes.
Marrying this research with my experience, I provide you with a channel-by-channel review of the company’s current state, present an optimized future state vision, and outline step-by-step tactics to get there.
Click here to review a sample report.
Competitive Analysis – The analysis above is mainly inward looking. This project is focused on your main competitors and allows us to gain a context for the challenges/opportunities we see in the market.
Click here to view a sample report.
Ideal Client Profile Development – Before you take a product to market, you have to know which market gives you the best chance of success. Using your own data and independent research I’ll build a profile of your best clients and a blueprint for how to find more of them. I will also build out personas for your ideal clients which map your unique value proposition to their challenges/objectives. These documents serve as a reference for every piece of content and every campaign we build.
Click here to view a sample ICP.
Click here to view a sample persona.
Step Two | Demand Generation Program Development and Execution
After completing a thorough review of the current state of your marketing and sales program, we define the priorities for your organization. With priorities in place, we will develop a common language and expectations.
From there we will build a tactical calendar, define projects, set SMART goals, build dashboards/scorecards, and start executing. Depending on the engagement, this can be hands-on execution, coaching and accountability for your team, or a hybrid model.
Below are some samples of the deliverables involved.
Web Copy and Creative Direction – For this project below I wrote the copy and provided creative direction on visuals and layout. I also created specific industry pages for each target vertical for better search engine performance.
Blog Content and eBooks – Leveraging my experience and training as a newspaper reporter, I do a deep dive into your target personas uncovering their goals, challenges, and unanswered questions. I then create high-quality, research-backed content that can be syndicated across other channels including social media, video, webinars, email marketing, ebooks, newsletters, and more.
- Blog Sample: Increasing Digital Magazine Traffic
- Blog Sample: 14 Stats That Show It’s Time to Ditch the PDF
- Blog Sample: Three Ways Lead Magnets Could be Hurting Your Brand and How to Fix Them
Collateral Development – Providing high-quality sales enablement materials are a critical part of any marketing initiative. For this project, we wanted to create a distinctive look and feel for the commercial segment of their business. I served as the creative director, copy writer, and project manager. Depending on the engagement, I can provide design services myself but typically I like working with dedicated designers.
Click here for a .zip of collateral created for this project.
Pitch Decks – The way you tell your story is just as important as your story. Using principals of neuromarketing, I will work with your team to build unforgettable pitches that are data-driven, emotional, and effective. Again, depending on the engagement, I can provide design services myself but typically I like working with dedicated designers.
Click here for sample pitch deck.
Additional Services:
Email Marketing – Copywriting, Newsletters, Workflows and Automation, Configuration, Forms, Lead Scoring. Experienced in HubSpot, Active Campaign, Pardot, Mailchimp and others.
Salesforce Administration – Dashboards, Automated Reporting, Integrations.
Digital Advertising – PPC, Pre-Targeting, Re-Targeting, Native Sponsorships, and more.
Ready to get started?
Click here to get in touch.
Demand Generation Consulting 