Category: innovation

Look the Part

MattLeave a Comment on Look the Part

If you want to be seen as an industry leader, as cutting edge, as innovative, as a thought leader — look the part. An innovative company doesn’t just create innovative products, it creates innovative marketing. How are you going to convince potential customers that you have fresh ideas if your marketing collateral is based off of a template and stuffed with  sterile stock photos?

Believe me, there are plenty of graphic designers out there that are just waiting to hear from you. Give them the reigns. You might just be amazed at how much a professional designer can help craft your brand.

Who looks better? The guy wearing the mass produced costume or the one that had it custom made?

A Shortcut to Creativity

MattLeave a Comment on A Shortcut to Creativity

One thing I’ve noticed is that a lot of the time people say they need to have alone time in order to create. For those with infinite time it may be true, but in business today time is the most valued asset. How do we foster creativity and do so without disrupting timelines for expected deliverables?

The answer is not to lock yourself away in a room to ‘ideate’.

It’s the exact opposite, get out there and talk with people who have differing points of view. If you spend all your time in marketing, spend some time in development or customer service or accounting. I once saw an interview with BB King where somebody asked him how he spurs the creative process. His answer? Look to other work and make it your own.

This can also be applied to the business world. Look outside your industry or even business as a whole. Expose yourself to new hobbies and this will uncover new ways of thinking and getting things done.