Hello everyone! I’m not sure if any of the blog’s original followers are still getting updates, but I just wanted to publish a quick note to let you know we’re back. I have revamped the blog and designed a new site to accompany it.
This update and venture is a reflection of my experience over the past few years which has been pointedly focused on demand generation. Ironically, in a noisy, always-on world businesses are struggling to connect. It is tougher than ever to break through. Competition is maxed out and so are our attention spans.
In order to stand a chance, companies don’t need gimmicks or one-off random acts of marketing. Instead, they need a relentless focus on the customer and well-planned strategies to help buyers through every step of their professional journey.
Guess what? We’re going to help them do just that. We’ve already got some cool resources to help move the needle including this book, this blog, and free downloads.
Here are some guiding principles for our work.
- Have fun and enjoy your work
- Activity does not equal results
- Failure IS an option (but rarely the case)
- Don’t let the perfect be the enemy of the good
- Make progress or make excuses
I’m looking forward to connecting and sharing with all of you. Please check back, or better yet, subscribe to our mailing list to stay in the loop.
FYI – Getting Started with Demand Generation is now available for pre-order from Amazon.
Demand Generation Consulting 