With the new year in full swing, let’s talk about goal setting. Goal setting and tracking should be an essential part of your planning process. If you don’t have the Commander’s Intent in mind before starting, you are likely to end up somewhere nobody anticipated, with little idea of how you got there.
The article linked above is interesting because it states that the Commander’s Intent is not simply the end state, but also a description of the tasks, and sometimes, the purpose of the mission. This helps teams better understand the reasons for the mission and thus helps them think proactively about achieving the preferred end state.
Does this take more effort? Sure. Does it delay the work? In the short term. Is it worth it? Absolutely. The time and effort spent planning and tracking your goals will reap plenty of rewards in terms of a shared vision, results, and knowledge.
There are plenty of tools out there for goal planning, I’ll list some below. But the main point is to take the time to think about your goals BEFORE starting any project and to revisit them while you are chasing them. Otherwise, it’s very hard to know where you came from and even harder to control where you are going.
Demand Generation Consulting 