Cars:
In order to keep it running smoothly you should perform regular maintenance and look for potential problems.
Marketing:
In order to keep it running smoothly you should perform regular maintenance and look for potential problems.
Cars:
You can buy a flashy car but it won’t necessarily get you to your destination faster.
Marketing:
You can spend a ton of money and not sell any more units or create any more awareness.
The difference?
A car that’s neglected and mistreated will eventually stop working. Not only that, but the manner in which it stops working will point to what is wrong with the car. This isn’t the case with marketing departments. A department that neglects to reflect can still function, plowing ahead for years on bald tires and a rusty frame without even a hint that things could be better. Digital marketing has provided many ways to measure performance of campaigns and tools. There are also still great ways to track print and video campaigns too (hint: steal from direct marketers). ROI is proof you are really great at what you do, or that you need to refine your process. It’s hard to know how far you’ve gone (and to prove how far you’ve come) when you’re odometer hasn’t moved since day one.
Demand Generation Consulting 