Preparing for the upcoming holiday, I realized how poor my wrapping skills are. For a moment I thought that maybe I should take my gifts to the mall and have them wrapped by a pro. Then I thought about how my friends and family would react to me telling them that. I think they would have been disappointed.
Here’s why: Giving a gift isn’t just about the material transaction. It’s about the emotional transaction.
A gift says that you took the time out of your day to focus on that one person. The gift wrap shows that not only did you spend money, but you spent more time and more effort (to at least try) to make the present look nice.Taking the easy way out and having someone else wrap the present, shows an unwillingness to spend that extra time and effort.
In a competitive market where the product life cycle is shortening by the minute, the only thing you have to offer is gift wrap.
What can you do to let your customers know that you’re focused on them?
Demand Generation Consulting 