Just got done reading Adobe’s clever new ad re: Apple. How much energy does your company spend trying to keep others from copying you? How much time do you spend trying to let good leads in while keeping the bad (competitors) from peaking in?
My advice is to take that time and invest in making your product better. Talk to your existing customers. Talk to potential customers. Talk to people who’ve never heard of you. Explore promising solutions in other industries and find new ideas. Don’t engage in a feature war. Features can be copied. That’s how the game is played. The trick is to change the game with innovation.
in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than your competitors.
Chuck Geschke and John Warnock Adobe Founders
Don’t worry about what your competition might do. Just be better than it.
Demand Generation Consulting 