As we go through our lives, it’s very easy to get caught up in routine. Routine is comforting in life but can be detrimental in business. While we all have any number of assignments, duties, tasks, and deliverables, it’s important to re-evaluate each task and ask why it is being done. Hint: The answer isn’t ‘because we’ve always done it’. Is this process still relevant to your goals? Has technology afforded you an easier, faster way to achieve the same result? There’s no shortage of things to do. Make sure the things you are doing are worth the effort.