Taking Advantage of Uncertainty

Facing a challenging economy and tightening budgets, some companies may choose to do the first thing that comes to mind.

Trouble is – all analogies aside – marketing isn’t war. You don’t succeed by hiding out and waiting until it’s safe. What better time to get in front of consumers than when everyone else is taking shelter? If you need to find a way to trim your budget, look at ways to cut overhead. Can you re-purpose something that’s already been designed? Take a more focused approach or combine your company’s efforts to save time and money.

Here is a concise report from MarketingSherpa regarding marketing in an economic downturn.