Jack Welch is famous for removing the lowest performing (bottom 10%) from his staff. So this year I challenge you to do the same. I’m not saying go out and start handing out pink slips in the parking lot, but take this opportunity to evaluate your marketing programs.
What has been performing above average, about average, and below average? Has this trend been about the same for the last few quarters? Years? If something is continually performing below others, cut it out. Money and time are precious, don’t waste it on things that aren’t giving you back what others could.
And if you find any Boston or Kiss records while you are doing your other cleaning, send them over. Mine are skipping!
Demand Generation Consulting 