If you want to be seen as an industry leader, as cutting edge, as innovative, as a thought leader — look the part. An innovative company doesn’t just create innovative products, it creates innovative marketing. How are you going to convince potential customers that you have fresh ideas if your marketing collateral is based off of a template and stuffed with sterile stock photos?
Believe me, there are plenty of graphic designers out there that are just waiting to hear from you. Give them the reigns. You might just be amazed at how much a professional designer can help craft your brand.
Who looks better? The guy wearing the mass produced costume or the one that had it custom made?
Demand Generation Consulting 