When you woke up today did you have a plan for the day? Did you know what tasks were waiting when you sat down at your desk? Did you know who you’d be talking with, taking orders from, giving orders too? If your organization, like many, has gone through some restructuring or reorganization the answers to those questions might not be so easy. If it is easy for you, maybe it’s not easy for the people that interface with you. Make sure they know their role, how it supports the strategic goals of the company and how to fulfill it on a tactical basis.
Baseball would look awfully weird if the first baseman didn’t know where to go when the ball was hit.
Demand Generation Consulting 