Often in big business, tasks are broken down into small easily repeatable processes. The goal is to take something complex and make it simple. That way the pieces can be easily replaced as necessary.
Though it may seem like a good idea to distribute the work, you may actually be doing more harm than good.
When we separate process responsibilities there is more room for a breakdown in the process. Blame can be shifted, communication can fail, and eventually — productivity falls.
Encourage your people to take ownership of projects from start to finish. Sure it might take them a while to learn the ropes and yes they’ll be harder to replace. The upside is that they will feel a greater sense of achievement, gain meaningful experience, and become your resident expert.
Viewing the process with a wide-angle lens will give them the opportunity to examine the process as a whole and possibly find new, more efficient ways of doing things.
Demand Generation Consulting 